A direct mail campaign involves printed materials that are mailed to a list to promote a service, product, event or other specific offers. The three most common printed formats for direct mail are postcards, letters and self mailers. You probably see examples in your mailbox several times a week.
Direct marketing has the unique advantage of using personal data to target and directly communicate with your chosen market at their home (B2C) or place of business (B2B). From building deeper relationships with your existing customers to reaching out to new prospects, nothing is more powerful than direct marketing advertising.